This morning Barney's New York announced its Holiday 2011 campaign and its got Lady Gaga written all over it. A rare and exciting collaboration between Lady Gaga and many talented and well distiguished artists included: New York based Eli Sudbrack, and Paris based Christopher Hamaide Pierson of Assume Vivid Astro Focus and Mugler's Creative Director Nicola Formichetti (who could forget Muglers Paris Fall/Winter 2011 fashion show, which included Gaga and her notable runway debut) to astonish and inspire fans with Gaga's interpretation of Santa's legendary Workshop.
Starting in mid-November for the holiday initiative, GAGA’S WORK SHOP will take over an entire floor of Barneys New York’s Madison Avenue flagship store. It will feature all things Gaga, such as limited-edition gifts, books, CDs, toys, accessories, makeup, and candy all created by the eccentric performer herself.
As if the whole world isn't gasping for enough air at this very moment over the exciting news, there is more! Hold your breath…To top it all off, in honor of Lady Gaga and in the spirit of the holiday season, Barneys New York will donate 25% of sales from all items featured in GAGA’S WORKSHOP to a charity of Lady Gaga’s choice. Get your credit cards ready people!! Let the madness begin...
“Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon.” -Mark Lee, Barneys New York CEO.